LEGO Friends TV Show?

I was cruising around YouTube when I noticed that there is a Friends TV show? I’ve never heard of anything airing on television, so this may have been produced exclusively for the web. The above episode is 22 minutes long, which is about the running time of a 30 minute show with commercials, so who knows. It may have been shopped around to networks but ultimately passed on. There seems to be only two episodes uploaded to LEGO’s channel, the one above and another one here. And that’s not counting the mini movies of which there are seven episodes (1, 2, 3, 4, 5, 6, 7). And the strangest thing of all other than the way their eyes are animated? The Chinese characters following the titles. I’ll send an email to LEGO to see if I can get any official word back.