LEGO Friends Toy Fair 2013: 41005 Heartlake High

LEGO is really putting an effort into making Heartlake City a full environment. I was hoping that a school set would be made sooner rather than later and here it is. The other notable thing worth mentioning about Heartlake High is that it is one of two sets that have boy mini-dolls! You get Matthew who is not only a boy, but seem to be African American as well. It’s only a matter of time before an Asian shows up. Like the high school set, I hope that happens sooner rather than later.

41005 Heartlake High

$49.99 USD / $59.99 CAD
487 pieces
Available in August

41005 Heartlake High 1

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LEGO Friends Toy Fair 2013: Animal Polybags Series 2 and 3

I was fully expecting to see the Series 2 of the Friends animal polybag sets, but it was quite a surprise to also see Series 3! Check out the pics and availability information below:

 41020 Hedgehog’s Hideaway

$4.99 USD / $5.99 CAD
34 pieces
Available in May

41020 Hedgehog's Hideaway

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LEGO Friends Wins Toy of the Year

I just got this press release in my email, but this is great news for LEGO Friends fans! Tonight, February 9th 2013, at the annual “Oscars” of the toy industry, executives and guests gathered for the Toy of the Year awards and Toy Industry Hall of Fame ceremony held at the Plaza Hotel kicking off the annual American International Toy Fair. LEGO walked away with an armload of awards, but the one award they received was the top honor of being named Toy of the Year for LEGO Friends. LEGO Friends also won Activity Toy of the Year and Girl Toy of the Year.

This is incredible news and I for one am glad that the industry recognizes what we as fans of the line already knew: that the Friends line offers a great building, learning, and play experience.

We’re here in New York to cover the LEGO Collector Event and will post as many pictures as I can take on the upcoming Friends sets for 2013 so come back tomorrow!

Read the full press release!

Launch Contest Winners Announced

Hello, and thanks, everyone, for your patience. It’s been a hectic few days here in the house with everyone pretty much getting sick from the same cold. But the show must go on and I’m here to announce the winners to our official launch contest. So, without further ado, let’s get to the winners list!

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New Series 2 Animal Packs Revealed!

I was sent the following screen shot showing the next three animals in Series 2 of the animal packs:

Series 2 Animal Packs

Google’s language tool says that the three animals are a hedgehog, a poodle, and a rabbit. What’s more is that they will be available in starting in May! Here’s what the block text below the animal pictures translates to:

We just got to Heartlake City and we need a lot of love and cuddles! But when we want a little ‘peace, we take refuge in our houses. Help us to build!

The animals are already available in other sets, but the hedgehog looks like it’s a darker brown the one we’ve already seen in 3188 Heartlake Vet. The rabbit is definitely new in gray since we’ve gotten a white one before. I can’t wait for that one!

New Polybags Revealed for 2013

Brickset has added some new listings revealing some new Friends polybag sets. So far, there are three new ones, I’ve listed them below with pictures:

  • 30106 Ice Cream Stand
  • 30107 Birthday Party
  • 30108 Summer Picnic

I have no idea when or how they’ll be released or how much they’ll cost, but I’ll update the blog when I have more information.